ENHANCING QUALITY OF LIFE

Catering to children of all abilities whether playing football for the first time or more advanced the Shuhub Community Program by NEOM Sport Sectorprovides unique opportunities for boys and girls to accelerate their development by providing them with skills coaching from the Saudi Arabian Football Federation SAFF The program also integrates sport tech to measure and develop each participating child’s footballing acumen via shooting accuracy dribbling speed reaction timing and passing accuracy In 2022 Shuhub hosted 200 children in the program to spread the values of football such as sportsmanship Across the Kingdom Shuhub trained boys and girls in major cities like Riyadh and Jeddah and in collaboration with NEOM Social Responsibility conducted another activation in Tabuk in December last year As the first NEOM engagement program the Shuhub Community Program is part of NEOM’s vision which focuses on accelerating excellence in football by supporting talent development inspiring the…