NEOM announced today that it has signed an agreement with the Jana Center for Building Productive Families, in an effort to support women in the NEOM and Tabuk regions, to help set their business projects in motion and to accelerate their progress by marketing their products and services through multiple outlets.

Meshari Almotairi, Executive Director of Government Affairs at NEOM, said: “NEOM has helped streamline Jana Center’s operations in Tabuk by collaborating to establish their branch and support the projects of productive families, seeking to empower the sons and daughters of the NEOM and Tabuk regions and enhance their quality of life. Among Jana’s numerous initiatives are programs supporting small businesses, entrepreneurship, scholarships, education and training, in addition to providing appropriate opportunities for youth and preparing them to enter the job market. NEOM aims to empower women through this agreement and support the projects of about 550 women over a period of two years.”

As per the agreement, the Jana Center will manage the initiative, follow up on the progress of the women benefiting from it and continuously supervise their projects to facilitate their development. The center’s scope of work further involves marketing and promoting the projects through various means, creating periodic reports and measuring the impact of every project manager.

For his part, Mahmoud Al-Shami, Executive Director of the Jana Center, expressed his gratitude for NEOM’s generous contributions and immeasurable support to further its mission and augment its impact in empowering the NEOM and Tabuk communities by facilitating initiatives that benefit families and the upcoming generation, offering them higher living standards and helping them achieve social as well as financial stability. Al-Shami reiterated, “Contributing to the success of micro-businesses and providing support for the families running them will help foster a culture that embraces self-employment and self-reliance.”

Founded in 2010 to support women and their projects, Jana Center is a non-profit organization affiliated with the Sulaiman Al-Rajhi Foundation for Development Finance. Now with 20 branches operating across the Kingdom, the center has provided support for more than 181,000 local women with more than SAR 1.8 billion and achieved a stellar job localization rate that stands at 93%.

Likewise, NEOM has consistently rolled out numerous social programs and initiatives, most notably a recruitment platform that has helped employ 845 young men and women from the NEOM and Tabuk region, a scholarship program that has benefited 387 students by providing international and local scholarships to the world’s top universities, and a training program preparing young talent for entering the workplace. Such initiatives reflect NEOM’s commitment to support the people of the Tabuk region and ensure their advancement, creating valuable opportunities through a wide range of programs to help them realize their goals and aspirations.

Jana Center’s new branch will be officially launched in the city of Tabuk on Sunday, March 20, 2022. Those who would like to benefit from the financial support program can visit the branch to submit their applications. To learn more about the program, please visit NEOM’s official Social Responsibility account on Twitter: @NEOM_CSR. -ends-