EMBEDDING VALUE
The initiative was launched to assist outdoor workers during the hot summer months With the help of 55 dedicated volunteers NEOM Friends distributed 2 478 kits to beneficiaries across several locations including NEOM Community 1 NEOM Community 2 and OXAGON Each kit contained essential items including a water bottle cooling arms a cooling towel a sun hat sunblock and a T shirt which helped protect outdoor workers from sunburn and heatstroke The initiative made a positive impact by safeguarding the health of the outdoor workers during the summer months