ENHANCING QUALITY OF LIFE

NEOM’s tour guides are critical in developing the tourism industry as they are often one of the first ones to engage with visitors and create memorable experiences NEOM’s Tourism Sector engaged with the local community to assess the needs of the industry to develop an international program to enhance tour guides’ storytelling and communication abilities The seven day course successfully trained six participants as part of their social initiative in building local capabilities The trainings are part of an ongoing intiative to upskill local guides and has included around 50 new and existing guides since 2021